MEET OUR TEAM
Hello & Welcome!
I’m Bethany, lead organizer and founder of Sweet & Simple. When I’m not transforming homes, you’ll likely find me spending time with my sweet husband, exploring the natural beauty Southeast Idaho has to offer, or breaking into a little freestyle dance in the kitchen. I’m passionate about helping families create lives they truly love, and I believe that transformation often begins at home.
Sweet & Simple was born in 2020 from a love of organization and a desire to serve others in a meaningful way. My journey started my senior year of high school, when I discovered that professional organizing was, in fact, a real career. My closet-building, label-loving heart was all in. What began as excitement quickly grew into something much deeper. A calling rooted in service, gratitude, and the belief that our spaces have the power to shape our daily lives.
Whether you’re preparing for a new season of life, feeling stuck in clutter, or simply ready for a fresh start, you don’t have to do it alone. If you’re ready to create a home that truly supports you, I and my team would be honored to walk alongside you in that process.
Hi! I’m Annabella, an organizer with Sweet & Simple. I’ve always been drawn to creating organized spaces. Growing up, I prioritized keeping my bedroom neat and thoughtfully arranged, and I often found myself trying to bring that same sense of order to the rest of my home. During college, I discovered organizing as a career path and quickly knew it was something I wanted to pursue. Today, I find meaning in helping clients reduce stress in their homes and reclaim their spaces so they can feel more ease and freedom in their daily lives.
When I’m not organizing, I enjoy spending time with my husband, Ben, and our cat, Autumn. I enjoy picking and arranging my own flowers, exploring historical sites, and cooking dishes from around the world. I’m originally from Walla Walla, Washington – a small historic town known for its sprawling vineyards and charming wine country – which helped shape my appreciation for simple, intentional living.
Our goal with every client is to support their unique vision – whether that’s a simple refresh or a full transformation. We believe organizing should always be a judgment-free, encouraging experience that creates a sense of ease and clarity in your home.