MEET OUR TEAM
Bethany
OWNER & Lead Organizer
Hey there! I’m Bethany. When I’m not transforming homes, you’ll probably find me spending time with my sweet husband, exploring the natural beauty Southeast Idaho has to offer, quoting movies, or dancing in the kitchen. I’m passionate about helping families create lives they truly love, and I believe that transformation often begins at home.
Sweet & Simple was born in 2020 out of a love for transforming spaces. My journey started my senior year of high school, when I discovered that professional organizing was, in fact, a real career. What began as an exciting way to serve others and share my talents has become a foundational way that I give glory to God and give back to our community.
Whether you’re preparing for a new season of life or simply ready for a fresh start, you don’t have to do it alone. If you’re ready to create a home that truly supports you, my team and I would be honored to walk alongside you in that process.
THE SWEET & SIMPLE MISSION:
To empower families and professionals to create spaces that are beautiful, functional, and supportive of a life lived with joy.
ANNABELLA
PROFESSIONAL Organizer
Hi! I’m Annabella, an organizer with Sweet & Simple. I’ve always been drawn to creating organized spaces. Growing up, I prioritized keeping my bedroom neat and thoughtfully arranged, and I often found myself trying to bring that same sense of order to the rest of my home. During college, I discovered organizing as a career path and quickly knew it was something I wanted to pursue. Today, I find meaning in helping clients reduce stress in their homes and reclaim their spaces so they can feel more ease and freedom in their daily lives.
When I’m not organizing, I enjoy spending time with my husband, Ben, and our cat, Autumn. I enjoy picking and arranging my own flowers, exploring historical sites, and cooking dishes from around the world. I’m originally from Walla Walla, Washington – a small historic town known for its sprawling vineyards and charming wine country – which helped shape my appreciation for simple, intentional living. Our goal with every client is to support their unique vision – whether that’s a simple refresh or a full transformation. We believe organizing should always be a judgment-free, encouraging experience that creates a sense of ease and clarity in your home.
JOURNEY
PROFESSIONAL ORGANIZER
Hey! I’m Journey. Growing up, my mom was my best friend! I learned from her how much one’s home environment can impact them. I grew to share my mom’s love of creating spaces that feel functional and beautiful! One of my favorite things about home design and organizing is getting to help people create a space that they love and can function well in! I’ve learned that this can be as big or little of a project as you want. Re-designing a space is so fun and can really make it feel like you. But sometimes, simply taking what you already have, and refining it, is all it takes to make your space feel like your sanctuary!
I love opportunities to learn new skills, especially in new experiences, places, and with new friends! In spare time, I’m often talking with or about my family or exploring whatever interests have my attention at the moment. Working with our clients, we strive to help them shape their own sanctuary! Throughout each project – from simple fine-tuning, to creating something new – we work to make the process of transition exciting instead of overwhelming.
Frequently Asked Questions
What areas do you serve?
We serve a wide region of Southeast Idaho, ranging from the Teton Valley to Pocatello. Projects located outside a 30-mile radius of Madison County may include a travel fee, which will be assessed after your inquiry is received.
I feel embarrassed about my space. What should I do?
There’s no need to feel embarrassed—this is exactly why we’re here. Our team approaches every project without judgment and with a genuine desire to help. We believe homes should be easy to maintain, not perfectly tidy at all times. Clutter happens, and it’s our privilege to help you create a space that feels calm and manageable again.
Do I have to be present while you organize?
For full-service sessions, your presence is only needed for key decisions. We handle the rest so you don’t have to. Feel free to relax while we do the heavy lifting! For one-on-one organizing sessions, you’ll naturally be more involved, as these are designed to be hands-on and collaborative.
How does billing work?
We schedule projects in 3–6 hour sessions and will recommend the optimal length at the time of your consultation. Payment for each session is due in full upon receipt of your invoice. This pay-as-you-go approach allows for flexibility as your project evolves.
Do you shop for organizing products for me?
Yes! Product sourcing and shopping are included in our services. After discussing your budget and preferences, we’ll select solutions that align with your goals and style and keep you informed along the way. We also maintain an inventory of trusted products for convenience. All products are billed separately from labor and reimbursed as needed.
What kinds of spaces do you organize?
If it holds items, we can organize it! We work in both residential and commercial spaces, with a focus on creating functional, beautiful systems. Some of our favorites include kitchens, pantries, closets, playrooms, and offices.
What is your process?
The first step is submitting an inquiry. From there, we’ll schedule a consultation to understand your goals. If it’s a good fit, we’ll plan your project, provide a customized proposal, and begin sourcing supplies. On organizing days, our team works efficiently to create systems tailored to your space. We can schedule additional sessions as needed, handle donation removal, and follow up within 1–2 weeks to ensure everything is functioning smoothly!
How long will my project take?
Project timelines vary based on the size of the space, the volume of items, and how quickly decisions are made. Larger areas, like garages, often require multiple sessions, while smaller spaces may be completed in one. We recommend starting with an initial session to build momentum and adding time as needed.